Marketing staff

Dr Dianna Nderitu

Lecturer and Course Leader in Marketing

Dianna is Lecturer in Marketing and the Course Leader for the Marketing course and pathways. Dianna gained a PhD from Coventry University in the areas of Relationship Marketing and Service Marketing. Before joining BCU, Dianna taught at Coventry University Group within the Marketing department. Her current areas of research...

Dr Richard Oddy

Associate Professor - Management, Business and Marketing

Dr Richard E. Oddy is the Deputy Head of Business, Digital Transformation and Entrepreneurship. He has developed and launched a number of new courses in these specific fields, and has over a decade of teaching experience at both undergraduate and postgraduate level.

Catherine Parker

Lecturer in Sports and Event Management

Catherine Parker originally studied Hospitality Management and joined the Trust House Forte Hotel group as a Graduate Trainee. Catherine then moved to Burleigh Court in Loughborough, responsible for all hospitality and event provision in this purpose-built conference centre.

Stephen Raybould

Teaching Fellow

Stephen has been a Teaching Fellow at Birmingham City University since 2017, having previously worked as a freelance copywriter.

Dr Hui Wang

Senior Lecturer in Marketing

Dr Hui Wang joined the Birmingham City University in 2016 as a senior lecturer within the Department of Strategy, Management and Marketing (renamed as Department of Marketing and Leisure Economies). Hui earned a Ph.D. at the University of Portsmouth in 2010 and started his academic career afterwards.

Jingshan Yang

Lecturer in Marketing; Associate Course Leader for Marketing

Dr. Jingshan Yang is an academic researcher and lecturer with expertise in digital marketing, international marketing, social media, and AI-driven marketing strategies. She is the Associate Course Leader for the Marketing course. She completed her PhD at the University of Sheffield, where she investigated how older adults...

Dr Sepideh Zahiri

Lecturer in Marketing

Dr Sepideh Zahiri is an Assistant Lecturer in the Department of Marketing and Leisure Economies at Birmingham City University. She holds a PhD in Digital Marketing from Birmingham City University.